Things were going forward. First, the Federal Ministry for Economic Affairs and Energy awarded the SeedForwardstart-up an EXIST Business Start-up Grant in early 2017. Additional funding came from Europe’s Climate-KIC Accelerator Programme. And when SeedForwardwon the StartGreen Award, presented by the German Environment Ministry within the National Climate Initiative, in late 2017, Ritter and Bussmann knew that their project was nearing completion. The Aloys & Brigitte Coppenrath Stiftung, a recently established foundation, selected SeedForward as its first grant holder.
Things kept going forward, presenting new obstacles to overcome. A promising strategic investor suddenly pulled out, but new partners soon emerged. And then the day came when not only fellow network members or funding institutions called, but representatives from large enterprises who had taken an interest in the company.
In the meantime, the seed coating formulation was continually improved, following extensive experimentation. Large-scale field trials conducted in summer 2018 generated such good results that L. Stroetmann Saat, one of Germany’s leading seed merchants, came on board and included MAISGUARD – SeedForward’sfirst product – in its spring 2019 product portfolio.
And now things are going forward…